The Assignment

If you live near Bend, Oregon or visit often you probably know about our best boutique hotel, Oxford Hotel Bend. What you may not know if the Oxford Suites brand also has 16 hotels on the West Coast.

Agency689 was selected to rebrand them all for a new look, messaging, and we even created a new top secret brand for Oxford that will be coming soon, our lips are sealed. In addition to branding the Oxford silos, we also created the Oxford Collection brand to house all the other brands for their corporate presence.

  • Oxford Suites Brand Book
  • Oxford Hotel Brand Book
  • Oxford Collection Brand Book
suites_brand-book-inside
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Suites Font Closeup

Suites Font Closeup

Custom font created to honor the historic logo while also modernizing.

Paint Brush Icon

Paint Brush Icon

The icon is designed to show forward motion indicative of travel.

  • Suites Font Closeup

    Suites Font Closeup

    Custom font created to honor the historic logo while also modernizing.

  • Paint Brush Icon

    Paint Brush Icon

    The icon is designed to show forward motion indicative of travel.

    OXFORD Hotel Logo Bend

    For the Oxford Hotel, we dropped “The” from the official logo and redesigned the logo to clean up a handmade font and make it easier to use at smaller sizes. We changed the color palette from browns and earth tones to include more green since it is a more welcoming color and indicative of the Central Oregon evergreens. We selected more lifestyle imagery for the advertising and outbound communications while reimagining the Aspen branches used in some of the marketing as a ubiquitous icon for the property. We use copy and images to position ourselves as having access to all of the outdoors of Central Oregon while being centrally located in downtown Bend.

    Our affluent 30+ market that visits Central Oregon for hiking, biking, fishing, and other outdoor activities simply aren’t ready to call it a night at 6 pm, so focusing on our nightlife and walking access to downtown set us apart from price point competitors in remote locations.

    OXFORD Suites Logo

    The Oxford Suites offering has grown to include new cities and a higher level of comfort for budget-conscious travelers so they needed a new look to entice new customers while honoring their longtime brand. We cleaned up the typeface and created an entirely new logo that both told our story and increased drive-by visibility. The logo consists of hand-painted strokes because each property in the portfolio is designed individually by Oxford to reflect the local community they call home. The shades of orange were used to show our variety of locations and their consistent service. For our booked guests and walk-in guests, the logo makes finding us easy and makes our brand stand out among competitors.  Our messaging and imagery is designed to focus on each properties individuality and connection to the local art, music, food, and beverages that we offer every guest. When you stay at an Oxford Suites we want you to feel like you’ve experienced our town not just our hotel.

    Oxford Collection Logo

    For the Oxford Hotel, we dropped “The” from the official logo and redesigned the logo to clean up a handmade font and make it easier to use at smaller sizes. We changed the color palette from browns and earth tones to include more green since it is a more welcoming color and indicative of the Central Oregon evergreens. We selected more lifestyle imagery for the advertising and outbound communications while reimagining the Aspen branches used in some of the marketing as a ubiquitous icon for the property. We use copy and images to position ourselves as having access to all of the outdoors of Central Oregon while being centrally located in downtown Bend.

    Our affluent 30+ market that visits Central Oregon for hiking, biking, fishing, and other outdoor activities simply aren’t ready to call it a night at 6 pm, so focusing on our nightlife and walking access to downtown set us apart from price point competitors in remote locations.

    Services

    • Branding
    • Strategy
    • Copywriting
    • Print

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