Clink Hostels

Traveler Guitar
The World’s Most
Adventurous Guitars

When long-time client Traveler Guitar approached Agency689, they faced a challenging market landscape. New competitors were entering the fold, the global economy was tightening, and their latest guitar models and bold colorways needed a stage. They asked us for a campaign to break through the noise and amplify their brand’s pioneering spirit.

We answered with a visionary concept that celebrated creativity: capturing singer-songwriters in their moment of inspiration, with their surroundings transforming into the music they were composing. The goal was simple yet ambitious: create art you could see and almost hear. And with it, we aimed to remind the world that Traveler Guitars are more than instruments—they’re vessels of adventure and expression.

Client

Traveler Guitar
Project

The World’s Most Adventurous Guitars Campaign
Deliverables

Tagline, Strategy, Print Campaign, NAMM Show.

The Challenge

The Shoot

We collaborated with acclaimed photographer Matthew Mendenhall, whose expertise spans high-fashion photography and iconic music portraits. Our experience with him made him the perfect partner for bringing this vision to life. We meticulously planned each shot’s lighting, styling, and composition, ensuring each model was lit from the right angle in the right colors to fit their final scene. We shot the campaign in just one day with Miho Suzuki’s exceptional makeup and styling, capturing raw, emotive performances.

The Innovation

This is where the magic happened. Using cutting-edge image manipulation and AI tools, our team created fantastical environments that brought the musicians’ performances to life.

Every plant, animal, and object was meticulously designed to blend seamlessly with the human subjects. These elements were then carefully assembled, combining AI-generated visuals with original photography to craft breathtaking compositions.

Our Photoshop artists added the finishing touches, refining each image with precision—adjusting lighting, smoothing transitions, and ensuring a polished, high-resolution result.

The Copy

While the imagery told a story independently, the campaign’s narrative needed a voice. Initially, we wrote longer copy blocks, but as the visuals evolved, brevity became our mantra. Taglines were crafted to complement, not overshadow, the art.

“Endless Strummer”: A playful nod to the boundless creativity that Traveler Guitars inspire.
“Hey Jungle, Welcome to Me”: A powerful line paired with Nadia Lanfranconi in full rock-and-roll mode.

The final touch? A new tagline for Traveler Guitar itself. “The World’s Most Adventurous Guitars” emerged naturally from the creative process, capturing the brand’s essence so perfectly that it’s now their official trademark.

The Impact

The campaign was a triumph of innovation and collaboration, blending traditional artistry with groundbreaking AI techniques. It marked new creative territory for Traveler Guitar and Agency689 and set a high bar for future projects.

The ads are rolling out across Premier Guitar, Guitar World, and billboards at NAMM 2025. Traveler Guitar’s team was thrilled, stating that this campaign encapsulated their brand’s adventurous spirit like never before.

The Conclusion

This project brought together some of our favorite collaborators, allowed us to experiment with emerging technology, and produced work we’re immensely proud of. More than just a campaign, it’s a testament to the power of bold ideas, creative problem-solving, and the magic that happens when music and visuals harmonize.
Stay tuned—the adventure is just beginning.