Over the last five years, we’ve built a core brand for Traveler Guitar and we add to it each year. We begin the year with NAMM, the world’s largest music trade show and create a booth and trade show materials typically including one to two new lifestyle photo shoots. We use that creative along with our past stable of imagery to continually update the website, advertising and brand material through the year.
We have created partnerships for Traveler with major hotels to get the product in the hands of traveling musicians and garnered both PR and locations for photoshoots from those relationships.
This year we are celebrating a quarter of a century of business. Our 25 Years On the Road Campaign not only marks Traveler Guitar’s 25th Anniversary but reinforces the brand’s exploratory spirit.