Traveler Guitar just needed some help with print advertising, but we really loved their team and their product so we made a few suggestions, and five years later we’ve been through a complete rebrand, changed the way they do business online, and helped them promote a truly outstanding Travel Guitar product line.

Over the last five years, we’ve built a core brand for Traveler Guitar and we add to it each year. We begin the year with NAMM, the world’s largest music trade show and create a booth and trade show materials typically including one to two new lifestyle photo shoots. We use that creative along with our past stable of imagery to continually update the website, advertising and brand material through the year.

We have created partnerships for Traveler with major hotels to get the product in the hands of traveling musicians and garnered both PR and locations for photoshoots from those relationships.

This year we are celebrating a quarter of a century of business. Our 25 Years On the Road Campaign not only marks Traveler Guitar’s 25th Anniversary but reinforces the brand’s exploratory spirit.

It’s not every day you get to help design a guitar. Zander has been playing guitar most of his life on stage and in the studio. When our client asked for a few ideas for a headstock for their newest acoustic guitar we had to play along. This was the first Traveler Guitar to bear our new logo, the headstock, an unusual feature for Traveler Guitars, was designed, by us, to promote the new brand on the flagship acoustic.

The basis for any great website is photography. Over the last few years, we have built a portfolio of lifestyle photography for Traveler Guitar across many locations. We have also helped build an internal product photo studio that shoots and masks the guitars as they are approved for sale. We started our e-commerce with restocks and lightly damaged stock, but quickly expanded to a complete store that accounts for an ever-growing portion of Traveler Guitar’s overall revenue.