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Agency 689 – The Identity Agency

We are a full-service strategy and branding agency focusing on your identity. We specialize in research-based naming of companies, products, and communities. We create the logo, colors, and messaging to launch or recreate your brand as a monument to your values, culture, and intention. We will listen, learn, and research our way to the perfect answer to the ultimate question… who are you?


Our process for naming is research focused. We typically delve into history, meaning, and value to the consumer when naming something, but every process varies with what we’re naming, the location it is created or inhabits, and the person or people that are the driving force.

Our goal is to provide you with names that resonate with your targeted consumers while serving as a rallying cry for your team. We strive for memorable names that are easy to understand and have a URL our client can own.

Our services focus on the creative side of naming something rather than the legal side. We provide a selection of appropriate names for your company, product, or community that are vetted via a web search but should still be run through a legal name search and registered.


In the last 20 years, we’ve created hundreds of logos for corporations, products, and events. Our creative director Zander Vera oversees every logo project with two main focus points. The first, great logo design, is all about the details. Each logo is scrutinized pixel by pixel for creative perfection that is intrinsically pleasing to view. We design intentionally, relying on background research to find colors, shapes, fonts, and art that layer meaning into each logo.

Our second point of focus is logo usage. From the Monument Sign on your building to the smallest social media icon, we want your logo to be recognized and immediately associated with your brand. Our final logo provides color where appropriate, black and white, and versions for all required uses from online to large format signs.


Business Cards, Brochures, Websites, and Letterhead are just the beginning. We’ve created signs, comic books, uniforms, branded merchandise, vehicle wraps, and anything that needs to extend your brand. We design in-house and source production of materials through a vendor network built over 20 years in business.

Our services

Identity + Branding

  • Strategy
  • Naming
  • Creative Direction
  • Identity Design
  • Logotypes
  • Iconography
  • Brand Books

Content Creation

  • Concept
  • Photography
  • Videography
  • Illustration
  • Copywriting
  • Title Sequences
  • Campaigns

Print + Packaging

  • Editorial Design
  • Brand Collateral
  • Product Design
  • Packaging
  • Prototyping
  • Event Design
  • Signage

Digital + Web

  • UI/UX
  • Web Design / Dev
  • Mobile Design
  • Ecommerce / Retail
  • Digital Strategy
  • Social Campaigns
  • Motion Graphics


Advanced Micro Devices (AMD)
Amara Resort and Spa
ANZU Restaurant
Barbuda Bay Resort
Bayroc Resort
Beverly Hills Vineyard
Bianchi Winery
Bonne Amie Resort
Calistoga Ranch Resort
Carlton Hotel New York
Cavatina Restaurant
Coast Hotels
Emirates Vacation Club
Forest Suites Resort

gCommerce Solutions
Gemstone Resorts
GenaresGrandview Heights
Hotel Figueroa
Hotel Nikko
Hotel Sax Chicago
House of Blues Hotel
Hudson Valley
Josh Slocums Supper Club
Kerry Hotels
Key Ingredient
Killer Networks
Lake Arrowhead Resort
Lakelawn Resort

Le Montrose Hotel
Lexington Hotels
Lighthouse Bay
Long Beach Magazine
Magnolia Hotels
Maison 140 Hotel
Mesa Del Sol
Mosaic Hotel
National 9 Hotels
Pala Mesa Resort
Playa Rivera Restaurant
Raleigh Enterprises
Raleigh Studios

Red Touch Media
Residence Club at PGA West
Responsive Insurance
Rivet Networks
Rosario Resort
Rosenthal Estate Vineyards
Sky Lodge
Sunset Marquis
The Savoy
Tivoli Hotel
Washington Court
Zaza Hotel Dallas