A hostel website that made the social experience easier to discover, and the stay easier to book.
00 / Overview
Bringing the energy of hostel life into a more useful digital experience.
Clink grew from two sisters’ belief that hostels could offer more than a bed. Agency689 redesigned the digital experience around that social spirit, making properties, room choices, city content, offers, and booking easier to navigate while giving the team a flexible publishing platform.
Role Creative Director / Agency689 Inc.
Client Clink Hostels
Services Digital Strategy / Travel UX Design / Website Design / WordPress Development / YOOtheme / Booking Engine Integration / Content Planning / Analytics
01 / Assignment
A travel brand needed a better digital front door.
New guests needed to understand the experience, compare properties and room types, plan a stay, and enter the booking path with confidence. The team needed a platform that could support new cities, audiences, offers, and travel content without a bespoke design for every update.
The work reframed the website as both a guest-planning tool and an active marketing platform, connecting social travel, practical information, brand storytelling, and booking into one coherent journey.
02 / Website Strategy and UX
Designing for the reasons people choose a hostel.
Research showed that the decision was not only about price or location. Social connection, room confidence, breakfast, property experiences, safety, and the needs of women and solo travelers all shaped the journey. The UX brought those considerations forward, helping different guest segments find the information and experiences most relevant to them.
Navigation, content hierarchy, room browsing, property storytelling, and booking cues were designed as parts of the same decision process, giving the brand more opportunities to build confidence before handing the guest into the booking engine.
03 / Website System & Development
A flexible platform for properties, offers, and trip planning.
Social connection, room confidence, breakfast, safety, property experiences, and the needs of women and solo travelers all shaped the journey. Navigation and content hierarchy brought those decisions forward before handing the guest into the booking engine.
Built in WordPress with a YOOtheme backend, the site supported booking engine integration, accessible design considerations, Yoast SEO configuration, GA4 analytics, forms, consent tools, media management, and AI-assisted chat. The platform gave the internal team greater control over everyday publishing and campaign updates.
03 / Website System and Development
A flexible platform for properties, offers, and trip planning.
Built in WordPress with a YOOtheme backend, the modular system supported property pages, destination content, groups, promotions, city guides, booking integration, accessible-design considerations, Yoast SEO, GA4 analytics, forms, consent tools, media management, and AI-assisted chat.
