Tournament-level golf and desert residences presented as one compelling ownership experience.
00 / Overview
Rebuilding the digital sales journey around the property’s strongest proof.
The Residence Club at PGA West offered fractional ownership in expansive homes set directly within a celebrated multi-course golf destination. Agency689 refreshed the identity, sharpened the messaging and sales funnel, created stronger architectural and course photography, and designed and developed the website, lead forms, and supporting sales materials.
Role Brand and Digital Sales Partner
Client The Residence Club at PGA West
Services Positioning / Messaging / Logo Design / UX and Information Architecture / Website Design and Development / Lead-Generation Forms / Architectural Photography / Sales Collateral
01 / Sales Strategy
Make the ownership proposition easier to see and act on.
Prospective owners needed to understand the combination quickly: a substantial desert home, tournament-caliber golf, shared-ownership flexibility, and access to the broader PGA West experience. Clearer information architecture and lead paths kept those benefits connected.
02 / Photography
The quality of the property finally showed up in the images.
New photography captured residences, interiors, landscape, and golf courses at the standard buyers expected. The images became the primary evidence in the website and sales materials rather than decoration around a sales claim.
03 / Website and Lead Generation
A polished path from aspiration to inquiry.
The site combined visual impact with practical evaluation, giving prospects clear routes through the homes, golf, ownership model, and inquiry forms. Sales materials carried the same story into follow-up conversations.
04 / Result
A measurable lift after the redesign.
In the year after the redesigned brand and sales experience launched, the client reported an approximately 15% year-over-year increase in fractional ownership.
Client-reported result
≈15% Year-over-year increase in fractional ownership after the redesign.