Bringing a well-liked local restaurant’s appearance up to the standard of its food.
00 / Overview
A modern restaurant system built around the grill.
Grill Hut had loyal customers and food people already loved, but its identity and digital presence looked dated. As the restaurant prepared for a larger location, Agency689 repositioned and redesigned the brand across logo, visual identity, menus, interior and exterior signage, website, and food photography, then extended the work to both locations.
Role Restaurant Brand and Digital Partner
Client Grill Hut
Services Positioning / Logo Design / Visual Identity / Menu Design / Interior and Exterior Signage / Website Design / Food Photography and Art Direction
01 / Logo
A flame with the name inside it.
The new mark turned the grill flame into a distinctive symbol, with a hidden G and H built into the form. It gave the restaurant an idea strong enough to carry signage, menus, apparel, packaging, and digital applications.
02 / Restaurant Experience
A consistent identity from the street to the menu.
Exterior signs improved recognition from the road, while interior applications, apparel, and printed menus carried the same direct, flame-led expression through the customer experience.
03 / Website and Photography
Making the food look as good online as it did in person.
A complete food shoot supplied vivid, useful imagery for the redesigned website and ordering experience. The digital refresh was especially important because a substantial share of the restaurant’s business came through the site.
04 / Result
Strong growth following the rebrand and expansion.
Across both locations, the client reported 22% year-over-year sales growth after the new identity, website, and larger second location launched. The client also reported a marked increase in web business. Because the expansion increased service capacity, the result should be understood as the combined effect of the improved brand, digital experience, and larger footprint.