A warm identity for a simple gesture: think of someone, send a card, and put a dollar toward good.
00 / Overview
Turning a small personal message into a shared act of generosity.
One Kind Dollar lets someone send an inexpensive digital or mailed card to say, “I’m thinking about you.” One dollar from the purchase goes to a featured organization, with the recipient invited to learn more or give more. Agency689 created the logo, identity, color system, supporting symbols, user experience, and Shopify ecommerce site.
Role Identity and Ecommerce Partner
Client One Kind Dollar
Services Logo Design / Visual Identity / Color System / Symbol Development / UX Design / Shopify Ecommerce Design and Development
01 / Identity
An envelope carrying the clearest possible signal.
A bright heart and envelope became the central visual idea, expressing thought, connection, sending, and receiving in a form that could be understood immediately. Multiple lockups gave the identity flexibility across digital, cards, causes, and commerce.
02 / Experience Design
Keep the path as generous as the idea.
The experience was designed around a short sequence: choose a person, select a card, connect the gesture to a cause, and send. Clear steps kept the emotional purpose visible through the transaction.
03 / Shopify Ecommerce
A practical platform for cards, causes, and donations.
Agency689 designed and developed the Shopify storefront supporting digital and mailed products, featured organizations, donation options, and the brand’s warm visual language. The client’s artist created the individual card artwork.
04 / Status
A new venture equipped to launch.
The brand and ecommerce foundation are complete. Because the company is in its early stage, the case study focuses on the quality and clarity of the system rather than participation, distribution, or donation results that do not yet exist.