The Assignment

Over $1M in annual online revenue. Over 90% occupancy. A single email campaign that pulled in over $250K—then did it again. We helped shape one of the most iconic boutique hotel brands in the world—and made a few lifelong friends in the process.

Christopher Cope

“I’ve been working with Agency689 for almost 10 years. During that time we’ve launched numerous campaigns, designed a multitude of ads and promotions, and continually work to improve our websites and overall messaging to guests.

When I need creative stimulus my first thought is always of Adam and Zander. They have a unique way of developing just the right content for the audience.”

VP Sales & Marketing, Raleigh Enterprises
Sunset Marquis

The Brand

Our first major decision for Sunset Marquis was that we would remain a rock and roll hotel. There were serious concerns that with our new price point we would need to move on from our roots and become just another luxury hotel brand, but there was no way we were going to let all that history go.

A decade later this luxury hotel still Rocks, from the world-class concert series, LIVE@sunsetmarquis to one of the coolest collections of Rock photography on the planet at The Morrison Hotel Gallery, the Sunset Marquis brand has made its mark as one of the coolest Rock Hotels on the planet and a home-away-from-home to the world’s greatest entertainers.

The Execution

With a rebrand this big, everything changes. We created over 80 printed pieces from front desk to in-room including signage, collateral, and promotional materials. In addition to the hotel, we branded the newly constructed Restaurant Cavatina and SPA, and revamped the world famous Bar 1200, created the wildly successful concert series – Live@SunsetMarquis, and have recently added retail clothing line and the Sunset Marquis Motorcycle Club.

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restaurant cavatina

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photography

website

The Win

Over $1M in annual online revenue, over 90% occupancy, generating over a quarter million dollars from a single email campaign… and then doing it again. We helped create one of the most iconic boutique hotel brands on the planet, and we made a few lifelong friends along the way.

Partner notes

We’ve high-fived Taylor Swift on the way to dinner, listened to the Scorpions serenade some guests, watched Lemmy bounce a crying toddler on his knee to calm him, listened to Stevie Wonder jam at the pool, hung out with everyone from Slash to Lewis Black, and done it all while working with the coolest hotel team on the planet.

It’s very rare to keep a client for more than a decade in our business, but Sunset Marquis has become our home-away-from-home too, easily one of our most enjoyable accounts, in addition to, being a great professional success.