Sunset Marquis has epitomized the Hollywood Rock Hotel since 1963, the who’s who in their natural environment. It was a reasonable price point and a world class bar where rock stars loved to play. We had a cache of cool but after a $26 mil. renovation and the addition of the Villas, Restaurant Cavatina, SPA, Nightbird Recording Studios, and the Morrison Hotel Gallery we had a very different hotel.

Agency689 was brought in to build a brand that would reposition Sunset Marquis from an iconic rock & roll respite into a Musical Nirvana that would rock West Hollywood.

Our first major decision for Sunset Marquis was that we would remain a rock and roll hotel. There were serious concerns that with our new price point we would need to move on from our roots and become just another luxury hotel brand, but there was no way we were going to let all that history go.

A decade later this luxury hotel still Rocks, from the world-class concert series, LIVE@sunsetmarquis to one of the coolest collections of Rock photography on the planet at The Morrison Hotel Gallery, the Sunset Marquis brand has made its mark as one of the coolest Rock Hotels on the planet and a home-away-from-home to the world’s greatest entertainers.

With a rebrand this big, everything changes. We created over 80 printed pieces from front desk to in-room including signage, collateral, and promotional materials. In addition to the hotel, we branded the newly constructed Restaurant Cavatina and SPA, and revamped the world famous Bar 1200, created the wildly successful concert series – Live@SunsetMarquis, and have recently added retail clothing line and the Sunset Marquis Motorcycle Club.